Seeing What’s Next: Using Theories of Innovation to Predict Industry Change by C. M. Christensen et al.
Book of the Week 4
“Seeing What’s Next: Using Theories of Innovation to Predict Industry Change ” is a great book on strategy especially for the ones that are not aware of the concepts and cases revealed in “The Innovator’s Dilemma” and respectively in “The Innovator’s Solution”. It is the right blend of academic insights and mindset, practical advices and flair and cases studies. Even if in hindsight some of the cases will not fare exactly as suggested the decision framework is flexible and innovative enough to be an enhancement to the readers’ business acumen. Hovering between trial and error and rules based decision systems, the proposed tools handle well both the disruptive and the sustaining innovations as recipe for growth. ” Lucian Isar