Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter by P. Ghemawat

12 februarie 2012 • Books

Book of the Week 7

“One can generate complexity via simple rules, chat about a flat world utopia but still miss on key world realities. “Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter” suggests a pragmatic and applicable alternative via a “semi-globalization” framework. As the crises unfolded, the emphasis on national and cultural differences got traction both at business and societal level, making the framework even more globally relevant. Inspired from research in different fields and using a variety of examples to support the ideas, the book comes up with a flexible framework that aims at extracting business benefits from playing on differences.” Lucian Isar

A short talk by Prof. Ghemawat on youtube.

Image from books.google.com

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